Indio highlight
Coachella Valley music festivals
The Coachella Valley Music and Arts Festival, held at the Empire Polo Club in Indio since its founding in 1999, attracts hundreds of thousands of visitors to the desert each spring.
The Coachella Valley Music and Arts Festival held its inaugural event on October 9 and 10, 1999, at the Empire Polo Club in Indio, a 78-acre venue in the Coachella Valley. The festival was founded by Paul Tollett and Rick Van Santen, who created it as a multi-stage event featuring artists across multiple genres. The festival quickly became one of the largest music events in North America, drawing hundreds of thousands of attendees each spring to the desert.
Coachella has expanded significantly since its founding, now spanning two consecutive weekends each April with dozens of stages, on-site camping, and a satellite festival called Stagecoach. The festival's success has made it a flagship event in the region, drawing visitors from across the country and internationally. The economic impact on Indio and the surrounding Coachella Valley is substantial, with hotels, restaurants, and local businesses benefiting from the influx of festival attendees during the spring season.
For families and workers in Indio whose income depends on tourism or hospitality work tied to major events, or who work year-round in the valley's service economy, life insurance becomes an anchor point. A term policy ensures that the household's financial stability during the working years—when an income or a small business matters most—is protected for those who depend on it. That is what term life coverage is for: the years when losing a paycheck would change everything.